OUR HISTORY
History behind SMEA.
SMEA, developed by CEO Dean Logan in 2009, quickly became one of the most progressive platforms in Australia for small and medium sized firms. Delivering a vast suite of specialised services to SMEs and being a preferred partner of the likes of the National Stock Exchange of Australia. SMEA had it’s own general and business insurance platform and was licensed with the Oracle Group, delivering savings on insurance premiums for SMEs to the tune of $11,700 over two-years on premium alone. In 2017, the decision was made to sell the insurance division and for SMEA to morph, as a brand, into an entirely new entity. Today SMEA takes all that knowledge, experience and renewed vibrancy to deliver an unparalleled change management offering to businesses of any size.
Personally Dean:
Has had two stints in the army.
Coached senior AFL for over 20 years - juniors through to elite.
Was: NSW/ ACT AFL Coach of the Year; appointed assistant coach of New Zealand and specialist skills coach for the Canterbury Crusader Academy.
Fellow of the Australian Risk Policy Institute.
Qualified Policy Analyst - spending 18 years in Canberra at the highest level.
Previous Senior Rope Rescue Instructor and S&R specialist.
Carpenter by trade.
Has four amazing children.
Media
ADDITIONAL ARTICLES & EDITORIALS
Change Management
In 2025 I was asked to contribute to an editorial for AIM on how to address change in an ever complex and modern business environment.
CLICK to read the article.
LIKE TO CHAT?
Interested in knowing more? We work globally with any size business so we are happy to chat at any time that suits you regardless of the time zone differences. Business owners looking to know more can schedule a discussion below.
SME Australia / SMEA (New Zealand)
Level 33, Australia Square 264 George Street, Sydney, NSW 2000
E. admin@smea.com.au | Ph.9098 4858 (Australia / NZ Wide)
SME Australia (PERTH)
Level 25 /108 St Georges Terrace, Perth WA 6000
E. admin@smea.com.au | Ph.6245 0489 (Australia / NZ Wide)
SME Australia (CANBERRA)
Corner University Avenue and Childers St, Canberra City, ACT 2600
E. admin@smea.com.au | Ph.9098 4858 (Australia / NZ Wide)
SMENZ (NZ)
314A Nayland Road, Nelson, New Zealand 7011
E: admin@smenz.co.nz | Ph: +64 3 669 5865